 | Joël Sieber, B.Sc.Research Assistant Joël Sieber is a Research and Teaching Assistant at the Institute of Behavioral Science and Technology at the University of St.Gallen. His academic interests focus on the psychological processes underlying consumer judgment and decision-making, particularly in contexts shaped by emerging technologies. After graduating from the Zurich University of Applied Sciences with a B.Sc. in Business Administration, Joël joined the University of St.Gallen, where he is currently completing his Master’s in Business Innovation. As part of his studies, he is spending a year in South America on exchange. In his spare time, he enjoys exploring the local culture and coffee scene. |
