Michele Russo

Michele Russo 

PhD Student

Michele Russo is an External PhD Candidate at the Institute of Behavioral Science and Technology at the University of St. Gallen and an Academic Fellow at SDA Bocconi School of Management, where he teaches and collaborates on projects in Statistics, Data Analytics, and Business Analytics.

His research sits in quantitative marketing and marketing analytics, with a focus on how emerging technologies—particularly generative AI and additive manufacturing—reshape consumer behavior and marketplace dynamics. He is especially interested in the use of synthetic data and large language models to simulate, predict, and experimentally test consumer responses.

Michele earned a double degree from Bocconi University and the Indian Institute of Management Bangalore (IIMB), completing the PGP-MBA with a specialized curriculum in Business Analytics.