Our goal is to help learners at any level to develop new skills and ways to think across our courses. Our teaching style is person-centered, interactive, and skill-oriented. Participants across education levels describe our courses as challenging and requiring a high level of commitment, but also rewarding and significantly contributing to their professional careers.
Methods: Empirical Social Research (de Bellis)
Sustainable Minds: Personality Insights for Effective Climate Action (Ebert)
Artificial Intelligence and Behavioral Science (CEMS; de Bellis, Ebert, Jonassen)
Behavioral Science and Technology (MiMM; de Bellis, Stachl)
Biostatistics (JMM; de Bellis)
Consumer Behaviour and Methods (MiMM; Hildebrand, Stachl, Scharfenberger)
Exkursionsseminar - Wirtschaftscluster als Treiber von Innovation und Wachstum: Einblicke in führende Branchenzentren in der Schweiz und in Deutschland (Free Elective: Ebert)
Introduction to Machine Learning in R (CEMS elective; Stachl)
Machine Learning for Marketers (MiMM; Hildebrand)
Marketing Functions (MiMM; Stachl, Amstutz, Eggenschwiler, Hofstetter)
Marketing Analytics and Behavioral Insights (MCS; Hildebrand)
Mobile Sensing and Behavioral Metrics (MBI; Stachl)
Turning Geographic Information into Business Insights (MBI; Ebert)
Basics in Experimental Research (PMA; de Bellis, Sirén)
Research Seminar on Marketing & Behavioral Science (PMA; de Bellis, Hildebrand, Ebert, Stachl)
Statistics with R (PMA; Hildebrand)
Writing Excellent Dissertations (PMA; Hildebrand)
A/B Tests and Experiments in Practice (EMBA; de Bellis)
Analytics (EMBAX; de Bellis)
Analytics for Managers (Hildebrand)
Customer Excellence in the Age of Data (Hildebrand)
Digitalization & Smart Data Analytics (Hildebrand)
Modern Marketing: From Funnels to Dynamic Sales Loops (Hildebrand)
AI for Insurance Leaders (Hildebrand)
Please refer to the thesis portal.